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This is the basic layout of most high-converting sales pages. Whether that is for a service like coaching or Skype lesson, or an online product like a digital course or e-book. You are selling your product or program. This will guide you through crafting copy that CONVERTS.

Pain Point Headline Goes Here

Subhead goes here

And maybe, you can have some body copy with bullets, ya know:

  • Like this

  • This

  • And ooh -- one of these!

Resolution Headline Goes Here

Subhead goes here

And maybe, you can have some body copy with bullets, ya know:

  • Like this

  • This

  • And ooh -- one of these!

Introducing [service], a[time frame] [noun] so you can

[benefit that he or she wants … basically, your value proposition].

[Paint a picture with an image of mock-ups with worksheets, pictures of you working with a student, clients looking at their end result, etc. -- keep it very visually communicative!.]

Here’s what you get with [product/service]:

 

  • Feature, so you can (benefit) and (outcome).

  • Feature, so you can (benefit) and (outcome).

  • Feature, so you can (benefit) and (outcome).

  • Feature, so you can (benefit) and (outcome).

PLUS, you’ll also get instant access to:

 

X pages of XYZ

 

X video training module

 

Access to XYZ, so you can (benefit) and (outcome).

And did someone say

bonuses?

You also get access to:

  • A [noun] with me, so we can pinpoint [pain point] and [how she wants to fix it].

  • A personal [noun] -- so you can [benefit] without feeling [fear she has]

How does it work?

Step 1 Details

Step 2 Details

Step 3 Details

Include testimonials or “featured in” samples here!

"Working with ___ was an absolute joy! I would recommend hiring her to everyone single person I know!"

-That guy who hired you to do what you best
Your investment for the [package or service name] is:

X-Payment of $


One-time Payment of $$


X-Payments of $$$

Here’s what others have asked!

 

What if I’ve never [fear/painpoint]?

[Answer copy here]

 

Yikes, I just don’t think I can spend that right now! Isn’t there a bigger payment plan??

[Answer copy here]

 

I don’t think I have time for this??

[Answer copy here]

 

Do you offer refunds?

[Answer copy here]

 

I have more questions, how can I get in touch?

[Answer copy here]

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